Resources

Healthcare Marketing Resources

It's not the best practice that wins.
It's the best marketed practice that wins.

Welcome to your hub for helpful tools and strategies designed to elevate your healthcare practice. These resources provide actionable insights and proven frameworks to help you attract new patients, streamline your marketing efforts, and achieve sustainable growth. Whether you’re just starting out or looking to refine your existing strategies, you’ll find everything you need to market your practice effectively.

AI Principles For Healthcare Marketing

AI is evolving at an unprecedented pace, and healthcare practices that don’t adapt risk falling behind. But with all the noise, tools, and bold claims flooding the market, understand that not every AI solution is appropriate. The goal isn’t to adopt every new tool. It’s to understand how AI can be applied intentionally and responsibly to benefit your practice.

In this video, we break down the core principles you need to understand before implementing AI in your practice. Rather than chasing trends, we focus on strategic thinking, how to evaluate AI tools, where they can truly improve efficiency and patient acquisition, and where caution is necessary.

3-Step Modern Marketing Plan For Healthcare Professionals

This is a recording of our most popular continuing education course.

What’s the marketing secret to a top performing practice’s success?

Below is a webinar recording for a large dental group explaining the exact marketing framework we take all our clients through. In this video you’ll learn everything you need to know, from branding to digital marketing to working with influencers. Plus, the importance of doing things in the correct order. You wouldn’t extract a tooth before numbing the patient, right?

We’ve made it easy to market your practice by breaking it all down into a simple 3 Step Modern Marketing Plan, enjoy.

Lifetime Patient Value Calculator

Understanding your Lifetime Patient Value (LPV) is crucial for making informed business decisions in a healthcare practice. This metric helps you estimate the total revenue a patient will generate over their entire relationship with your practice.

Knowing your LPV you can help you determine how much to spend on acquiring/retaining patients, what services to offer, and what equipment to buy.

Getting More Google Reviews

Your reputation is what Google says it is. Whether you like it or not, this is reality. We’ve put together a simple and very effective system for getting Google reviews quickly and consistently.

Dental Social Media Calendar

Consistent social media posts help your practice stay top of mind with patients and attract new ones. This free calendar gives you a month’s worth of post ideas designed specifically for dental practices.

Use it as a guide to create authentic, engaging content for Facebook, Instagram, TikTok, and more – helping your practice build relationships, showcase your personality, and grow online.

Market Feasibility & Demographic Reports

A Market Feasibility & Demographic Report is a data-driven analysis used to determine whether a specific location can successfully support a new medical practice. It combines market demand, population trends, competition, and economic indicators into a clear picture of whether opening in that area is viable, sustainable, and strategically advantageous.

New Patient Funnel

A way to view how your practice gains and keeps patients. Improvements in the funnel will lead to greater cash flow and natural geometric growth from referrals. referrals.

From start to finish, the funnel is designed to highlight the logical path of the patient’s interaction that eventually leads to a financial transaction.

Your Practice Map

“If you don’t know where you are going, you will probably end up somewhere else.”

A map is only valuable if you know where you are now, where you want to go, and the path to get there. The gap between point A and B includes obstacles, challenges, and opportunities. This simple yet powerful exercise will help you identify the 3 components of the dental practice map.