Resources

Healthcare Marketing Resources

It's not the best practice that wins.
It's the best marketed practice that wins.

Welcome to your hub for helpful tools and strategies designed to elevate your healthcare practice. These resources provide actionable insights and proven frameworks to help you attract new patients, streamline your marketing efforts, and achieve sustainable growth. Whether you’re just starting out or looking to refine your existing strategies, you’ll find everything you need to market your practice effectively.

3-Step Modern Marketing Plan For Healthcare Professionals

This is a recording of our most popular continuing education course.

What’s the marketing secret to a top performing practice’s success?

Below is a webinar recording for a large dental group explaining the exact marketing framework we take all our clients through. In this video you’ll learn everything you need to know, from branding to digital marketing to working with influencers. Plus, the importance of doing things in the correct order. You wouldn’t extract a tooth before numbing the patient, right?

We’ve made it easy to market your practice by breaking it all down into a simple 3 Step Modern Marketing Plan, enjoy.

Lifetime Patient Value Calculator

Understanding your Lifetime Patient Value (LPV) is crucial for making informed business decisions in a healthcare practice. This metric helps you estimate the total revenue a patient will generate over their entire relationship with your practice.

Knowing your LPV you can help you determine how much to spend on acquiring/retaining patients, what services to offer, and what equipment to buy.

Getting More Google Reviews

Your reputation is what Google says it is. Whether you like it or not, this is reality. We’ve put together a simple and very effective system for getting Google reviews quickly and consistently.

New Patient Funnel

A way to view how your practice gains and keeps patients. Improvements in the funnel will lead to greater cash flow and natural geometric growth from referrals. referrals.

From start to finish, the funnel is designed to highlight the logical path of the patient’s interaction that eventually leads to a financial transaction.

Your Practice Map

“If you don’t know where you are going, you will probably end up somewhere else.”

A map is only valuable if you know where you are now, where you want to go, and the path to get there. The gap between point A and B includes obstacles, challenges, and opportunities. This simple yet powerful exercise will help you identify the 3 components of the dental practice map.